The history of Dinshaw’s goes back to year 1933 when two enterprising brothers DINSHAW and ERACHSHAW RANA started a small dairy business in Gittikhadan, on the outskirts of Nagpur. Their obsession with quality and transparent business practices brought prosperity and confidence to the young business men. When opportunity knocked in the form of an Englishman who suggested that they would try manufacturing icecream, the idea was translated into reality. “Dinshaw’s Ice-cream” was born in 1933 when Nagpurians came to know the creamy, hand-churned delicacy.
An alien concept, ice cream eating was considered a luxury, which could only be indulged in on very special days during the sweltering heat of Nagpur’s, gruelling summer. By mid fifties, Nagpur’s gentry had extended ice cream eating into the non-summer months and at this juncture the hand-churners were replaced with vertical freezers, which helped in doing away with ice and hand-churning, making way for larger and faster production. By this time the dairy business had gracefully given way to it’s prospering offspring, the ice cream business.
Business continued to grow as a single store operation all the way through the seventies. Though Erachshaw Rana passed away early in 1972, his place was well taken by Sam Rana, son of Dinshaw Rana.
The year 1981 witnessed the induction of Jimmy Rana, son of Erach Rana, into the family business. Sam and Jimmy put on the mantles of their august fathers. Burning with the same zeal to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out wider horizons. With an investment of just Rs.5,00,000/-, a small factory with a capacity of producing 2000 liters of ice cream per day, sprung up to replace the cattle sheds of the erstwhile dairy business.
The magic of Dinshaw’s Goodwill spawned a network of enthusiastic dealer-franchises all over Central India, where Dinshaw’s enjoy near monopoly even today. Success breeds success. The sound business principles of the founders, which gave them their initial success, became the foundation of Dinshaw’s business edifice. Quality consciousness went beyond the quality of relations with employees, business associates and its ultimate consumers. By the year of 1990 Dinshaw’s was known in Central India as not only the company which makes the best ice-creams but also the company that built best relations. Customer appreciation for its products and its credo of ‘Value for money’ forced continuous expansion and modernisation of manufacturing capacities which by the end of nineties stood at 20,000 liters of ice cream per day.
The year 1991 witnessed the re-entry of Rana cousins into the business dairying. A small milk processing plant of 10,000 liters per day was set up, mainly to process and market fluid milk filled in sachets. Like ice cream, milk was also marketed under the brand name of Dinshaw’s. From a miniscule sale of 300 liters of milk per day, the volume had grown to 50,000 liters per day by the year 2000.
By the turn of the century, the ice cream production capacities which were around 40,000 liters per day, had come under tremendous pressure. The presence of milk processing facility with the ice cream plant, made it impossible for either business to expand and grow. So by year 2002, a new state-of-art ice cream plant with a capacity of 100,000 liters of ice cream per day was established at an investment of Rs. 400 million, in an industrial area of Butibori which is about 30 km from Nagpur. Though initially this plant had a much bigger capacity than realistically needed, by early 2012, this capacity had to be further expanded to 130,000 liters per day.
The year 2002 also marked the joining of Bapuna family into this business. To augment capital for accelerating growth, the Rana family invited Bapuna family to join hands with them offering an equal stake in business. With the combined strength of two illustrious business families of Nagpur, business was bound to grow in years to come.
The shifting of ice cream manufacturing to a new location in 2002, made room for the dairy business to expand. Products like Paneer (Indian Cottage Cheese), cultured products like Curd (Yoghurt) and Lassi (Drinking Yoghurt) and Ghee (Clarified butter-oil) were added gradually. By year 2010, a milk condensing plant and a milk powder plant had to be added to handle the milk surpluses of procurement during the flush season. By this time the milk volume handled by dairy was of the order of 300,000 liters per day during the flush months.
By 2010 the old dairy plant at Nagpur began facing space constraints and it was difficult to grow. So by 2012 a new 500,000 liters/day, dairy plant was established at a cost of Rs. 500 million. This dairy plant is located at a new plot of land, adjacent to the ice cream plant at Butibori. Presently, the dairy and ice cream plants, standing on total land area of about 15 acres (about 6 hectares) are completely integrated sharing common utilities and effluent treatment plant.
The ice-cream products are distributed all over India where as the dairy products are mostly distributed in Central India and some parts of North India.
We have significant market presence in Maharashtra, Gujarat, Goa, Andhra Pradesh, Parts of Karnataka, UP, Parts of Rajastan, MP, Chattisgarh, Orissa, and Jharkhand.